Finding Leads on Twitter: Hali-ween Edition

It’s been a while since I blogged about finding leads on Twitter here in Halifax. I wonder if anyone is actually using this idea to find leads in their industry? I would love to know if monitoring keywords on Twitter is turning into business for you. For now, have a peek at some of the recent tweets local businesses could have jumped on. According to Twitter, every one of these happened “near me”, so that means 25 mile radius of Halifax, Nova Scotia.

YOAST SEO plugin graphic

5 Things to Know About Yoast SEO for Beginners

There are a multitude of SEO plugins you can install for your WordPress website/blog, and Yoast SEO is probably the most popular. It is the one I use on this website, as well as many client websites. Essentially it helps you put all the SEO data in all the right places so Google will find you more often. (Tweet This.) Using a simple green, yellow, red light system, it tells you how good your SEO is. You are aiming for all green lights, of course!

Instagram scheduling with Hootsuite

6 Steps to Schedule Instagram Posts with Hootsuite

Hootsuite rocked the social media world recently when their latest integration was announced: Instagram. There had been ways to add some Instagram functionality to your Hootsuite dashboard previously, but for me they only worked sporadically, and the main feature we all wanted was missing. Hootsuite listened. Now we have a simple way to schedule Instagram posts through Hootsuite.

10 Ways to Get Social Media Content from a Conference

We all need to engage in professional development from time to time. Being with my social media peers always has a refreshing, invigorating and inspirational effect on me. If you’re going to take time away from your busy work schedule, and financial resources from other business building activities, you need to recoup what you’ve spent in other ways.

social media marketing world logo

Instagram Tips from THE Instagram Expert at Social Media Marketing World

When I returned from the conference I shared a lot of my new Instagram knowledge with my sister, Shari Tucker, who is a travelling photographer and travel agent. Just hearing what she does you know she is the perfect candidate for a rockin’ Instagram account, don’t you? I told her all of this stuff in one major brain dump of a message. One week later, she had a huge, exciting business lead. ONE WEEK. You can find leads on Instagram, too!

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7 Simple Ideas for Increasing Engagement in a Facebook Group

Recently a friend of mine added me to a short-term Facebook Group that existed to fundraise for a cause close to her heart. The premise of the group was to promote product sales with the profits donated to a specific charity. Normally I hate it when people add me to a Group without asking me, ESPECIALLY when it’s for product sales. However, this Facebook Group was for a cause near and dear to my friends and for a product I actually use and enjoy, so I didn’t immediately leave.

At first I just scrolled past the posts from the Group. Once or twice I chimed in if I felt like it, but mainly I was just not leaving in order to not hurt my friends’ feelings…because it was about the cause. Then one day I looked at this Group in a totally different way.

Privacy Preference Center

Necessary

Navigate the website, navigate the store

WordPress, Woocommerce, Jetpack

Advertising

advertising

Facebook, Twitter
Facebook pixel
Twitter personalization

Analytics

To track traffic and usage data

Google
Google
Google

Communication

opt-in, emails

MailChimp