Anita Kirkbride

Anita Kirkbride helps business owners stop performing for the algorithm and start making intentional choices about their marketing. Her company, Twirp Communications Inc, is for entrepreneurs who know social media matters, but are done with random posting, borrowed tactics, and advice that never fits real life. Through strategic training, no-nonsense education, and the Social Media Strategy for Anti-Heroes approach, Anita teaches people how to run their own social media with clarity, confidence, and a plan they’ll actually use. No hacks. No hustle culture. Just smart strategy for people who want their marketing to feel human and work on purpose.

increasing engagement in a Facebook Group graphic

7 Simple Ideas for Increasing Engagement in a Facebook Group

October 28, 2018May 19, 2015 by Anita Kirkbride

Recently a friend of mine added me to a short-term Facebook Group that existed to fundraise for a cause close to her heart. The premise of the group was to promote product sales with the profits donated to a specific charity. Normally I hate it when people add me to a Group without asking me, ESPECIALLY when it’s for product sales. However, this Facebook Group was for a cause near and dear to my friends and for a product I actually use and enjoy, so I didn’t immediately leave.

At first I just scrolled past the posts from the Group. Once or twice I chimed in if I felt like it, but mainly I was just not leaving in order to not hurt my friends’ feelings…because it was about the cause. Then one day I looked at this Group in a totally different way.

Categories Social Media Advice Tags engagement, Facebook Groups, Social Media for Small Business, social media strategy

6 Easy Live Streaming Ideas for Small Businesses

January 8, 2019May 12, 2015 by Anita Kirkbride

Live streaming has hit the social media world big time. Are you taking advantage of either of the new live streaming apps, Periscope and Meerkat? At first thought, live streaming for a small business may seem overwhelming but your very curious customers want to see what you’re up to…and now they want to do it live! It’s actually pretty simple to do with the new apps.

Categories Social Media Advice Tags facebook live, live streaming

Do This One Thing to Ensure Your Comment Retweets are Seen

May 25, 2015May 5, 2015 by Anita Kirkbride

The world rejoiced when Twitter announced it was introducing a new comment retweet feature. For nearly nine years tweeps have longed for a way to add their own sentiments to a retweet in Twitter without resorting to third-party apps. Now we have it. When you click the retweet button, you are prompted to add your own thoughts in a compose window while the original post is embedded below your comments. You now have a full 140 characters to comment on something someone else has tweeted.

Categories Social Media Advice Tags Social Media for Small Business, social media strategy, Tips, Twitter

My Top 6 Tools for Instagram

March 4, 2024April 28, 2015 by Anita Kirkbride

It is said that 2015 will be the “Year of Instagram” and I might just believe that. Instagram, the app for sharing video and pictures and most likely the reason we all know what a “selfie” is, has been around since 2010, but it is really just taking off now. There are tons of apps out there to help you make better use of Instagram and here are the five that I’m using currently as I work on building an Instagram strategy for my business.

Categories Social Media Advice Tags go-to tools, Social Media for Small Business

Social Media Marketing World 2015: Top 10 Takeaways

October 13, 2022April 1, 2015 by Anita Kirkbride

Not only were many of the world’s biggest and brightest thought leaders from the social media and digital industries present (Guy Kawasaki, Mari Smith, CS Penn, Marcus Sheridan, Jay Baer, Chris Brogan, and so on, and so on), they were accessible, approachable and helpful. I attended sessions on Facebook Advertising, Instagram, Pinterest, marketing, blogging, SEO and more. I am rejuvenated and raring to go.

Categories Social Media Advice Tags #SMMW, Blogging, Facebook, Instagram, Twitter

Facebook Contests: What Can You Do?

August 22, 2017March 24, 2015 by Anita Kirkbride

Did you know you *ARE* allowed to run contests directly on your Business Page now, without the use of an outside app? Did you also know the majority of the contests we see every day are breaking the rules and endangering their Page?

Categories Social Media Advice Tags contests, Facebook

url Tagging in Hootsuite for Analytics Tracking

January 26, 2024February 11, 2015 by Anita Kirkbride

Like anything else, you can’t say you’re successful if you can’t measure that success. If you can’t remember exactly which campaigns you want to track and how they were worded, you’ll end up with three versions of each campaign, which will make your analysis more difficult in the end.

Categories Social Media Advice Tags google analytics, Hootsuite

Twirp’s Favourite Hootsuite Features

January 26, 2024December 21, 2014 by Anita Kirkbride

Some of the best Hootsuite features have come along in just the past few months. Here’s a breakdown of some of my favourite Hootsuite features.

Categories Social Media Advice Tags analytics, Hootsuite, social media management, social media scheduling, time savers, Tips

Top 10 Tips for Marketing your Business on Facebook

January 26, 2024December 20, 2014 by Anita Kirkbride

Every social media presentation I give participants ask which network they should focus on first, and many assume it’s Facebook. Chances are, for most small businesses, Facebook is going to be the first stop on your social media strategy. Here are some of my top tips for marketing your business on Facebook.

Categories Social Media Advice Tags Social Media for Small Business, social media strategy, Tips

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