So many small businesses in Halifax think their clients are not on Twitter. They’re automating their Twitter presence because it’s the easy way to get content on there. But easy on Twitter doesn’t work. Automation won’t help you find the client conversations you should be part of. Here are just a few conversations I found in the last two weeks, by doing very simple searches, that local businesses could be part of.
Facebook Pages get suspended and go missing on a scary frequent basis. If it can happen to one of the biggest social media brands out there, it can happen to you.
It’s been a while since I blogged about finding leads on Twitter here in Halifax. I wonder if anyone is actually using this idea to find leads in their industry? I would love to know if monitoring keywords on Twitter is turning into business for you. For now, have a peek at some of the recent tweets local businesses could have jumped on. According to Twitter, every one of these happened “near me”, so that means 25 mile radius of Halifax, Nova Scotia.
Remember that article I wrote about how I hated graphic design? Well, I’ve changed my tune a bit in just a couple of weeks. Canva at Work has revolutionized my blogging life and I want to show you how!
There are a multitude of SEO plugins you can install for your WordPress website/blog, and Yoast SEO is probably the most popular. It is the one I use on this website, as well as many client websites. Essentially it helps you put all the SEO data in all the right places so Google will find you more often. (Tweet This.) Using a simple green, yellow, red light system, it tells you how good your SEO is. You are aiming for all green lights, of course!
Hootsuite rocked the social media world recently when their latest integration was announced: Instagram. There had been ways to add some Instagram functionality to your Hootsuite dashboard previously, but for me they only worked sporadically, and the main feature we all wanted was missing. Hootsuite listened. Now we have a simple way to schedule Instagram posts through Hootsuite.
Anytime Facebook gives users a little bit more control over their Facebook experience I jump for joy. This new feature is no exception. It helps you customize your newsfeed just a little bit more and it might be the best we’re going to get from Facebook.
Nothing we did is a state secret. We learned from the best! Here are the best tips I have to pass along if you find yourself trying to win a voting competition through social media.
We all need to engage in professional development from time to time. Being with my social media peers always has a refreshing, invigorating and inspirational effect on me. If you’re going to take time away from your busy work schedule, and financial resources from other business building activities, you need to recoup what you’ve spent in other ways.
When I returned from the conference I shared a lot of my new Instagram knowledge with my sister, Shari Tucker, who is a travelling photographer and travel agent. Just hearing what she does you know she is the perfect candidate for a rockin’ Instagram account, don’t you? I told her all of this stuff in one major brain dump of a message. One week later, she had a huge, exciting business lead. ONE WEEK. You can find leads on Instagram, too!
